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Research papers

Seeing is believing

The advanced technology of Eye Tracking is used to understand one of the most antecedent marketing options, advertising in Out-of-Home media. The subtlety and misattribution of traditional survey responses to Out-of-Home is by-passed with Eye...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Cassandra Thomas-Smith, Greg Barnett
October 21, 2010
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Citation

Thomas-Smith and Barnett (2010a, October 21). Seeing is believing. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/seeing-is-believing


Research papers

Stripping the wall paper

Many organisations have big questions that are not tackled head on as they seem to be beyond the reach of research. This presentation will illustrate how new technology, combined with partnership working and big picture thinking, can be employed to...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Barry Boyle, Helen Bywater, Alex Baverstock, Phil Halliwell
Company: Ipsos MRBI
November 19, 2009
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Citation

Boyle, Bywater, Baverstock and Halliwell (2009a, November 19). Stripping the wall paper. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/stripping-the-wall-paper